SCM: What Is It and How Can Outbound Marketing Affect It?

supply chain management

As an industrial company owner, you may already be aware of the importance of marketing in your business’s industrial lead generation. However, you may not be familiar with supply chain management (SCM). Learn more about it and how you can benefit from it by using this article as your guide.

What Is a Supply Chain?

Supply chains are a network of people, entities, information, resources, and activities responsible for your industrial company’s product production and distribution.

They involve processes used to deliver your items or services to your target customers, including manufacturing, inventory control, transportation, and packaging.

What Is Supply Chain Management?

Supply chain management refers to the process of planning, tracking, and perfecting your goods’ movement throughout the system.

These highly affect your profitability and expenses, which is why everyone involved in this process should fully understand their role within supply chain operations.

How Can Marketing Impact Supply Chain Management?

The heart of marketing is communication, and one of the essential kinds of marketing is outbound.

It takes place when you initiate the conversation with your audience and convey your message to them. Some of its traditional approaches include radio ads, television ads, and telemarketing.

Using this marketing method can help you improve your supply chain management through the following:

1. It informs your customers about the expertise of its supply chain

Producing high-quality content can inform your readers or share your expertise.

By seeking lead generation services or developing content that highlights your supply chain’s expertise, you can establish your credibility in the industrial industry.

You can feature meaningful quotes from your suppliers in your articles or post testimonials and case studies.

2. Helps your stakeholders understand their roles

Press releases, emails, and newsletters are marketing materials that help your suppliers and other stakeholders at all levels about your brand and products.

This method can help them understand more about what it takes to produce your final product and what their roles are in refining the customer experience.

3. Promotes collaboration among all links in the supply chain

Marketing can help you communicate regularly with your partners.

Therefore, you nurture a culture of collaboration within your team. You can do this through messaging and sharing information to connect with your suppliers.

Consider taking advantage of multiple digital channels that work best for your business so you can better align with your internal and external partners.

4. Raises brand awareness

Your every supply chain partner must be aligned with your brand and vision so they can understand who you are and represent your industrial company effectively.

With marketing, you can help them know the value and quality of your products and services as you raise your brand awareness.

5. Transforms data into useful expertise for the supply chain

Data, information, and analytics can be shared with your stakeholders effectively through marketing.

Doing this helps them understand your industrial company’s inner workings. It can also let you identify problems and determine solutions to fix them.


Supply chain management is essential to your business operations and profitability.

You can promote a culture of communication throughout your organization through outbound marketing.

To get started in fostering collaboration, keeping stakeholders informed, and building internal and external relationships, remember the information in this guide and incorporate outbound marketing into your business operations.

Try GrowthBoost.

Set up cross channel outreach campaigns across LinkedIn & Cold Email.

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