What is your business trying to solve?
Opening up a business means you're trying to solve or address a certain problem.
You need to focus on the problem and recognize which people might have this problem and wish to seek solutions from your business.
Identify your audience and their behaviors if you already have a customer base.
It's key to understand the people who will use your products or services. It's always an advantage to identify what your customers might need or want, as well as how and why they use your products or services.