Cold Email

Cold Sales Email 101: How to Write Emails that Actually Work

Cold sales email writing

More and more businesses are utilizing inbound marketing strategies today, thanks to its various advantages. However, this does not mean to say that outbound marketing strategies such as sending cold sales emails are not useful anymore.

Cold emailing can be tricky indeed, but it can also bring about several benefits. It lets you reach your users where they spend most of their time: their inboxes.

Moreover, it allows you easily to tap thousands of potential clients and send follow-up emails.

On that note, there are key things you need to know to craft successful cold emails—and we’re here to help!

Here are four tips you must follow to write emails that people will want to read and respond to:

1. Craft a List of Targeted Recipients

Ensuring that you’re contacting the right people is the fundamental step towards a successful cold emailing campaign.

You don’t want to irritate others by sending content that is irrelevant to them.

Rather, you want to send your emails to professionals who are likely to be interested in your offer.

A great way to do this is by leveraging your LinkedIn Sales Navigator.

It has a feature called Advanced Search which gives you specific results for a certain query. It narrows down the profiles you will see according to the industry, job title, and other filters you choose.

You can look through these LinkedIn profiles and add to your recipient list those who are likely to want what you’re offering.

2. Gather the Emails

The next thing you need to do is gather the email addresses of the professionals on your recipient list.

You can do this easily by using a LinkedIn email scraper.

Usually, professionals put their business-related email address on their LinkedIn profiles.

This means that the addresses you will gather and send emails to are the best place to reach them regarding business matters.

3. Personalize Your Emails

Gone are the days where you can still get results from generalized emails. Customers and clients have become savvier than before; it has become harder to pique their attention and compel them to consume content.

However, personalizing your messages can help you craft cold emails that actually get opened.

On that note, here are some simple yet effective ways to add a personal touch to your cold sales email:

  • Address them by their name, starting with the greeting.
  • Bring up something they have accomplished or recently done.
  • Cite a piece of work they created or even a post they shared on LinkedIn.
  • Add personalized images with the prospect’s name or logo.

Use AI to customize each email with info from their LinkedIn or website.

4. Don’t Sell Right Away

Your first few cold emails will not and should not be about selling. Rather, they must be about starting a conversation and making a connection.

Furthermore, your goal in these first few exchanges is to make a good first impression.

You can do this by refraining from including links or attachments right away, especially without their consent.

Simply hint at your offer and ask them if they are interested in learning more about it.

All in all, this lets you promise value and allows you to become a helpful resource to your leads—someone they’ll truly appreciate.


Cold emailing may have fallen out of the spotlight, but it doesn’t mean that it has become less effective.

In reality, it can help you generate high-quality leads and eventually close sales.

However, you need to plan every aspect of your emailing strategy carefully. If you aren’t sure how to proceed, following the tips mentioned above is a great way to get started.

This will put you on the right track to achieving a high-yielding strategy in no time.

Try GrowthBoost.

Set up cross channel outreach campaigns across LinkedIn & Cold Email.

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