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Getting it Write: Crafting Cold Emails That Get Results

Sending cold emails is a very effective way to drive leads and customers, but how do you make sure you're sending the right message?
"Without the charm of authenticity, cold emails now go straight into the trash bin, never to be seen again."
Truth is, many people HATE cold email.

They refer to it as "SPAM" and condemn the brave sales reps that use the technique.

The truth is, it's not cold email's fault that there's a stigma - most people write horrible cold emails that, instead of attracting and intriguing, bore and annoy.

So, the question is: how do I write cold emails that generate positive responses from the right prospects?

It's really not rocket science, but there are some very simple principles you NEED to know if you're going to send cold emails that actually grow your business.

Let's get into the 3 principles that will take your lead generation to new heights:

Tips for Cold Email Success

1
Target the Right Audience
As with anything connected to marketing, understanding and targeting the right audience is key to success.

If you rely on other tactics to reach your target, such as spontaneously just emailing people from an old client list, you'll never be receiving results.

The success of cold emailing relies heavily on the type of person you wish to reach out to.

In other words, they need to be someone who will benefit from your product.

They also need to be a decision-maker, one who will be willing to engage in business propositions with you.

If you're reaching out to businesses, contact the owner or the right point person directly. If you're unsure as to who to target, it's best to label your email body accordingly.

Ask them to lead you to the person in charge, as this increases your chances of reaching the decision maker.
2
Keep Emails SHORT
People's attention spans are at an all-time low. They can barely remember what happened 3 minutes ago.

You need to make sure your email is short and to the point, and invites an introduction or discovery meeting, rather than "selling through email" (which never works).

The rules here are:
1. 3 paragraphs maximum
2. No links in the email (!)
3. Simple signature with business' physical address to be CAN-SPAM compliant

Remember, you're not selling (that would be illegal!).

You're opening a conversation, starting a relationship, where it could be mutually beneficial to do business together.
3
Tip #3: Don't Be Afraid to Automate
Even if you've got the techniques and skills to execute great cold email marketing, the prospect still requires serious time and effort.

It won't hurt to automate most of the processes, especially since the market now offers solutions to make life easier—even for the stressed and overwhelmed marketer.
SaaS lead generation tools could help you come up with quality leads, while cold email marketing automation software will do the bulk of the work for you.
Pro tip: Automating follow-up responses allows you to scale relationship building with your ideal customers.
The Bottom Line
Cold emailing is never an easy task—it's an investment that requires patience, skill, and determination, with little doses of technological tools.

You'll also need to put in the effort of creating compelling content, as well as analyze your prospects properly.

When done right, you'll be able to generate results you never thought possible—the only thing left to do now is to begin!

If you're on the hunt for a SaaS and outbound marketing agency, work with GrowthBoost. We'll help you automate your cold outreach efforts, and with our easy pricing, you'll never have to worry about wasting resources ever again.

As a team serving every corner of the world, allow us to help your business grow. Reach out to our talented team today!
Pro tip: Download 100+ (one hundred!) proven cold email scripts that will get you talking to qualified leads in almost every niche and industry.
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