If you’re looking to get more clients, there are a few different ways that you can go about it.
One of the most popular methods is by sending cold emails.
However, before you start blasting out messages to potential customers and hope for the best, make sure you don’t make this mistake:
The #1 Cold Email Mistake: Assuming About Your Prospect
They make assumptions about the prospect and it comes off unnatural, salesy, and spammy.
The main assumptions people make are:
- The prospect is a good prospect in the first place
- The prospect has the pain point you solve for
- The prospect is at the end of the buying cycle and is ready for pricing and next steps
These assumptions will kill your results.
So how do we fix it?
- Don’t assume anything!
Focus on what you don’t know, and ask questions relevant to both you and the prospect and what you do.
- Focus on starting a discussion
Add value and become a trusted advisor before selling anything. This is where the LinkedIn voice notes and videos really come in handy if you use LinkedIn. This is also where free trainings, blog posts and content set you apart from competitors and build your authority
- Use omni-channel messaging
Didn’t get a reply on cold email? Send a LinkedIn connection request with a valuable asset. Then switch back to LinkedIn and try again with a different approach, try an InMail.
Pro tip: Sometimes you’re assuming and you don’t even know it! Back up and put yourself in the prospect’s shoes – don’t assume anything, ask instead!
Cold emailing your prospects and sending them a cold pitch is not enough.
Speak their language, warm up prospects, build trust and become an advisor before you try to sell anything. This will make your business thrive in the long term.
Set up cross channel outreach campaigns across LinkedIn & Cold Email.