We worked with a provider of environmentally-friendly LED lighting for commercial, industrial, municipal and not-for-profit businesses and organizations. They pride themselves on providing affordable and environmentally-friendly lighting that require little-to-no maintenance.
But, they needed help expanding their presence in the Canadian market.
When they approached GrowthBoost, they asked for help boosting their presence in Canada and securing their already strong grip on the market.
We responded by helping them to develop a range of bespoke messaging that addressed customer pain points and showed how LED lighting can save money and the environment at the same time, especially in the long term.
2422 prospective clients reached
4 email sequences developed
5 A/B tests performed
This messaging was delivered via four email sequences that were augmented with 5 A/B tests, ultimately reaching over 2,400 potential clients. With a 40% open rate and a whopping 73% response rate, the end result was 31 red hot leads to follow up with.
We're very pleased with the results of our campaign and we can't wait to keep working with GrowthBoost into the future and beyond.
Jon, Chief Efficiency Officer
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