LinkedIn Marketing

Building a B2B SaaS Content Strategy

B2B saas content strategy

Attracting new customers is crucial to the success of your business.

As the marketplace continues to grow and become crowded, you’ll need to innovate ways to stand out and position yourself as a unique and effective solution to your customers’ problems.

One way to do that is to focus on creating a solid content marketing strategy.

Fulfilling your outbound marketing goals by providing excellent and useful content to your target audience will help you boost your business.

However, finding out what content resonates with them, and putting it into a content calendar, can be challenging.

Here’s what you need to know about creating a B2B software as a service (SaaS) content strategy:

Generating Content Ideas

The first thing you’ll have to do when concentrating on SaaS lead generation is identifying your target audience.

That way, you can create highly actionable, valuable, and exciting content that smoothly moves them through the customer journey.

The goal is to capture their curiosity enough to browse your website and regularly read your content.

Achieving this will boost website traffic, decrease bounce rates, and increase your visitors’ session duration.

All of these will lead to even more sales for your company, helping you inch closer to success.

Although your campaigns and overarching marketing strategy will fuel much of your content, you must have a reserved number of other ideas to create a consistent stream of content.

If you find yourself stuck on different topics to write about, here are a few prompts to spark some high-quality content for your SaaS lead generation strategies:

  • Identify your client’s pain points. What are they, and how can your business solve them?
  • What are the gaps in your industry’s knowledge? How can your company fill them?
  • What are the future trends in your industry? How will you fit?
  • What are the many ways your customers use your solutions?
  • How do your customers benefit from what you offer?

Pro tip: Ensure that all the content you create is customer-focused. Doing so will ensure that customers immediately understand how they benefit from it.

Creating Content That Converts

Creating reliable SaaS content means knowing a few tips and tricks to engage your audience and convert them into loyal customers.

When you write your content, make sure that you address your audience’s pain points in the industry and follow it up with your company’s promise and how they can benefit from it.

You can also optimize your content for search engine optimization (SEO), which will help your company reach a search engine page’s top results.

That way, your customers will have an easier time locating your website.

Ensure that your posts are engaging by adding images and other visual elements. These are useful for breaking up blocks of text, which tend to turn away readers.

Your audience may also appreciate specific colors or styles you use in your images, making them feel impressed.

Add a call to action in your posts so that your customers are directed to make a move.

Whether it’s scheduling a consultation, buying a product, or getting a free estimate, you’re driving them towards an opportunity to do business with you.

Putting Your SaaS on Search

Using lead generation strategies and content marketing to boost your SaaS is among the most powerful tools you can use to educate, attract, and convert your target audience into paying customers.

Although it’s a plan that doesn’t bring immediate results, it will pay off exponentially in the long run.

By working consistently on your content and integrating SEO principles into it, you’ll bring a competitive edge of thought leadership to your business.

With enough time and effort, you’ll witness your company slowly climbing up the ranks of the first page of a search engine.

Pro tip: Also post your content as Articles on LinkedIn for extra traffic and content for your profile that establishes you as an expert.


Building a B2B SaaS content strategy will give you unprecedented results.

However, it won’t be an overnight win; you’ll have to dedicate a steady amount of effort into producing articles and videos that regularly resonate with your audience and encourage them to purchase.

However, if you stick to a content plan and follow your strategy, you’ll enjoy your results for many years to come.

Try GrowthBoost.

Set up cross channel outreach campaigns across LinkedIn & Cold Email.

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