Many marketers debate between inbound and outbound lead generation methods, particularly which one is more effective and relevant.
Inbound methods, like search engine optimization, social media marketing, and content marketing, can help you grow a following, but it can take a long time.
You have to build relationships with your readers, craft and publish valuable content regularly, and earn quality backlinks.
On the other hand, the outbound lead generation method is believed to be a more old-school approach.
But as long as you know your target audience, it can be a powerful way to raise your brand awareness and attract your target audience’s attention quickly.
It can also be combined with modern marketing tactics to achieve your goal.
To make the most of this lead generation method and put an end to the long-standing debate, here are tips for achieving better outbound lead generation outcomes:
1. Know your target audience
What makes outbound lead generation more advantageous than inbound is it lets you specifically target your audience.
You can carefully select your target according to certain criteria, allowing you to fully utilize your targeting option and ensure your marketing efforts will impact the right people.
Therefore, you can reach out to prospects who are most likely to become your customers. As a result, you can get your money’s worth and avoid wasting money on unqualified leads.
Of course, you can do this with paid ads and inbound methodologies too, but you’re relying on data from 3rd parties like Google and Facebook, and it’s been reported that 50%+ of clicks from PPC are bots!
To get your desired results, know your target audience on a more personal level.
It means you have to go beyond identifying their age, gender, and geographic location. You also have to learn about their interests, goals, pain points, and online habits.
2. Plan carefully
When using an outbound lead generation strategy, you know when leads will be delivered.
Therefore, you have to plan carefully before running the campaign to ensure you handle the leads efficiently.
You need to understand their needs and attitudes in every stage of your sales process to identify and serve clients effectively in those stages.
3. Customize the process
In most cases, you will be generating fewer leads when you use outbound lead generation; they will be more targeted.
You can spend more time and attention on each lead and personalize the process for better results.
Remember that leads can tell when you use a script.
To stand out from your competitors, use company-specific information and personalize your messaging.
Most importantly, nurture clients at their own rate and make sure the timing is right and customized to fit their unique needs.
4. Measure results
Outbound lead generation is campaign-based, making it easy for you to compare campaigns, assets, personas, and providers.
When it comes to lead generation, pay careful attention to a variety of metrics. This includes monitoring conversion metrics, including lead-to-close rate, lead-to-prospect rate, and time to close.
You should also collect metrics that compare personas and campaign messaging.
The information you gather can be used in your campaign planning and targeting.
Outbound lead generation may seem interruptive, but it is a highly effective channel when you understand how it works and how you can use it to your advantage.
When you make it a part of your marketing strategy, you have the opportunity to unleash its full potential and achieve your goals.
Make sure to remember and follow the tips listed above and seek a top-notch lead generation service to get your desired results.
Set up cross channel outreach campaigns across LinkedIn & Cold Email.