Inbound marketing is often the center of discussions on lead generation strategies. Whether it be content, social media, or video marketing, people love talking about and going with inbound strategies.
Its counterpart, outbound marketing strategies, don’t seem to receive the same amount of love.
Nevertheless, they’re still helpful tactics that you can employ to drive business opportunities.
They help create a balanced and effective marketing strategy.
Ultimately, utilizing them along with inbound strategies increases your chances of winning new businesses.
If you are not incorporating outbound marketing tactics into your industrial lead generation, you may be missing out on a lot of business opportunities.
Feel like you need more convincing? In the sections below, you will learn of four compelling reasons why you should invest in outbound marketing strategies to promote your industrial products.
1. They Help You Get Immediate Results
While inbound marketing has its own appeal, one of its biggest drawbacks is that it’s a long game.
You will need to work on your content consistently and share it on relevant platforms for a long time before you start seeing results.
If you are looking to see immediate results, you can work on your outbound marketing strategies while letting your inbound marketing cook.
These outbound strategies include cold email outreach & LinkedIn social outreach among many others.
With the right ad material, strategy, and target audience, you can encourage your audience to take action on your ad sooner than later.
Pro tip: Execute outbound strategies while you build up your SEO profile and test PPC strategies, so you always have a full pipeline.
2. They Help You Reach the People You Want to
One big advantage of outbound marketing is that you can customize who sees your ads.
Advertising platforms today provide you with various targeting options such as demographic and interest-based criteria.
Using these enables you to control how your ads are served.
Ultimately, this allows you to get the most out of your ad budget as you are only spending for relevant audiences.
3. They Help Attract Qualified Leads
Inbound may have been the go-to solution for qualifying leads. However, this does not mean to say that outbound cannot help.
In reality, outbound marketing can help you gather qualified leads—as long as you remain strategic with it.
The first thing you have to do to ensure success in outbound marketing is to clearly define your target audience.
You must know what they do, what their roles and needs are, and what messages are likely to appeal to them.
It also pays to understand what platforms they are using and where you can reach them the best.
All of these details will empower you to create outbound strategies that meet them where they are and present them with what they need the most.
4. They Help Your Inbound Efforts
As mentioned earlier, employing outbound tactics along with inbound strategies can greatly improve your industrial lead generation efforts.
For example, you can widen the reach of your blog posts, whitepapers, ebooks, and other content by promoting them.
This could be as simple as boosting well-performing posts on social media or publishing new sponsored posts about them.
You may also utilize display advertising on relevant platforms to get the word out about your inbound tactics.
Outbound has often been under the shadow of inbound marketing.
While the latter is indeed helpful in establishing long-term success, the former also has something to bring to the table.
Outbound strategies can deliver quick results, something that inbound is not entirely capable of.
It is for this reason that outbound marketing is worth investing in.
It may be what you just need to generate instant wins and kickstart your business’ success!
Set up cross channel outreach campaigns across LinkedIn & Cold Email.