Marketing channels have been growing and flourishing in recent years, especially with the ceaseless release of updates and new features. As a B2B marketer, you must keep up with these developments; otherwise, you are likely missing out on opportunities to reach your target audiences on these platforms.
However, you should remember that stretching your human resources too thin to manage all your marketing efforts is not the best approach.
Rather, you must look into marketing automation.
Automating your marketing efforts will enable you to connect with your customers efficiently and effortlessly.
It will also improve your team’s productivity and enable them to generate better results.
Ultimately, it will improve your B2B marketing efforts.
If you need more convincing, here are three of the many ways marketing automation can turbocharge your B2B campaigns:
1. It Can Enhance Your Lead Scoring
Lead scoring is an essential process that helps you gauge a lead’s readiness for a sale.
Automating this aspect of your campaign will allow you to fulfill this task easily; it can help you effortlessly identify the number of clicks, submissions, and downloads you’ve generated.
On top of that, it can give you valuable insights as to their preferences and tastes.
This also helps you customize your communications to nurture your leads at whichever stage they are in.
Ultimately, this enables you to successfully move your prospects further down the sales funnel.
2. It Helps You Automate Your Email Campaigns
Email campaigns are another effective tool to reach your B2B prospects.
On that note, automating them can give you that much-needed boost to scale your email outreach efforts and drive better results.
However, there are steps that you must take to set up your email automation for success.
First, you must segment your data to be able to send more targeted emails.
This will allow you to serve your subscribers with more relevant and more useful information.
Then, make sure to address your leads by their first name in the opening.
This helps personalize your emails and keeps them from looking too detached or cold.
Next, configure your email blast on the backend so that it sends follow-up emails over the next few days or weeks.
Doing so is an effective way to stay top of mind for your prospects.
Going the extra mile to automate and personalize your emails will certainly drive more (and higher value) conversions.
3. It Lets You Get the Most Out of Social Media
Going social is not an easy task; there’s just a lot of things you have to do on these platforms!
You’ll need to respond to DMs and comments, share posts, react to UCGs, and so on. The bright side is that marketing automation is here to help.
Automating some of your social media efforts, such as your content posting, will help you improve your social presence.
It will also help you maintain a dynamic social footprint.
Take note, however, that you must not leave your social media management up to automation alone.
You will achieve better results if you have a team overseeing your channels as this will keep that human touch.
On top of that, some tasks are best done manually, such as responding to current events, reacting to trending topics relevant to your business, and so on.
Social media platforms are constantly evolving.
They are adding new features and capabilities to help businesses like yours see success in social media.
Considering this, you need to keep up with the rapidly changing times to boost your digital marketing efforts.
One of the most effective ways to do this is by investing in marketing automation.
Having this complement the skills and hard work of your human resources will surely propel your business forward and upward!
When it comes to SaaS lead generation, we’re the experts to call!
Set up cross channel outreach campaigns across LinkedIn & Cold Email.