Cold emails remain to be unpopular in the marketing landscape, but for all the wrong reasons. Done right, cold emails can help businesses get the ROI they’ve been aiming for all year.
Cold emails are essentially sales messages prompting potential buyers to commit to products and services, where emails are taken from the internet.
Unfortunately, this has earned cold emails a bad reputation, as most businesses end up sending unsolicited emails, ultimately driving customers away.
Fortunately, there are ways to ensure that your cold emails join the Hall of Fame.
These emails inspire the recipient to take positive action, whether jumping on a quick discovery call or requesting more info.
It reflects a complete understanding of the target audience, with content personalized and written with purpose and quality.
Wondering how you can make your cold emails be received more warmly? We’ve gathered some tips to help you reach the Cold Email Hall of Fame — here are some of them:
Tip #1: Personalize your cold email and address the decision-makers
If you want to experience the success cold email campaigns can bring, well-crafted personalized emails are the answer.
A little touch of warmth can help your message stand out from generic ones, especially since your audiences—the decision-makers — likely receive a sea of cold emails daily.
Personalization can also help you see the results you’re aiming for, such as a good response and even a meeting.
Given the capabilities of technology, remote selling is the main goal. This cuts downtime and costs, ensuring efficiency throughout the sales process.
This is why personalized cold emails are important—they help you reach prospects without the need to leave your office, and it also ensures that the right people get your message.
The key is to also address their pain points — so research as much as you can, and sell the solution you have.
Your company will become a hero, the very savior who can fix their problems.
Pro tip: Use AI to personalize each email with info from their LinkedIn or website.
Tip #2: Never underestimate the power of social proof
Although highlighting the strengths of your company and the benefits of your product and service can help, resorting to this tactic alone will send your email straight to the trash bin.
You’ll want to entice prospects to spend time reading through your message, and the way to do that is to build credibility.
Credibility is paramount to your success, so no customer would want to transact with a business they do not know.
By adding social proof to your cold emails, however, you’ll be able to gain their attention with ease.
Make sure to mention particularly notable customers, especially those who share the same persona, pain, goals, and priorities.
Considering sharing LinkedIn links and connections to further win their trust — the more social proof you integrate, the better your chances will be.
Tip #3: Embrace outbound cross channel automation
Even with the best tactics, cold email requires tremendous effort, especially if your prospects begin responding.
You’ll want to make your life easier by investing in automated platforms, such as a SaaS lead generation tool.
This will help you automate your follow-ups, replies, and other necessary tasks, ensuring a streamlined process.
You also have all the means to automate your email campaigns, especially if you’re working with extensive email lists.
When it comes to cold emails (and LinkedIn), more is always better — ultimately, you’ll be receiving better responses.
The Bottom Line
It’s easy to dismiss cold emailing as a series of mechanical tasks, but remember that your strategy is an essential part of your business success.
You need to put in the time and effort to create compelling outreach campaigns, with personalized body copies, undeniable social proof, and of course, the magic touch of automation.
Done right, your cold emails will be well worth the effort. You’ll be generating better results and outputs—the only thing left to do now is to plan.
For the best SaaS lead generation platform, check out GrowthBoost.
Set up cross channel outreach campaigns across LinkedIn & Cold Email.